About DAW Ltd

Duncan Alexander Associates was founded in 1992 by Adrian ‘Mac’ Mackay. Its mission was clear: - to provide contract colleagues with the ability to see the way forward to enhance organisational performance.
In the early days, we had the good fortune to work with some notable 'blue-chip' businesses which enabled us to acquire one of the UK’s foremost training organisations: John Wilmshurst Marketing Consultants in May 1994. Their ability to show the way forward through well-regarded training was a valuable asset and Duncan Alexander & Wilmshurst was formed.  Now operating as DAW Ltd our mission remains the same:-

Seeing the way…refers to our business advice.  Whether that is finding more about your market, customers, or people we can offer a bespoke service giving you clear answers to searching questions. We’ll even help identify the right questions to ask, too, if you wish! From that basis, we’ll help you plan a better future giving you a sustainable competitive advantage through better marketing.
And since those strategies are only delivered through your people, we can also help you select and retain the best through better management.

Showing the way…refers to our training solutions.  Our aim is to help you develop your people by providing training for 1 to 100’s of people. (And with our e-learning solutions, training thousands of people is no idle boast!)
You can get coaching or mentoring for one individual or run a series of events for your whole team – blended training with tutor-led training supported by on-line material. In marketing, advertising, sales and the whole gamut of marketing communications. In management, in leadership and in customer care.
Management tools… enable you to go your own way.  These can be purchased ‘off-the-peg’ to enable you to start your business improvement immediately. 
Whatever your business improvement needs, as contract colleagues, we are flexible to suit the way that you want us to help you…
 
How We Work:
  • You tell us what results you want - we can help you define these too - if that helps.
  • You tell us your systems, policies and procedures - we'll work within them - or help you improve them.
  • You tell us whether you want us for an hour, a day, or a project managed - and we'll work within that.
  • You tell us where you want us to work - from your offices or ours - or out in the market - and we'll go there, wherever.
  • You tell us with whom you want us to work - and we'll manage the relationship - as staff, as colleagues, as coaches, as mentors.
  • We'll become your colleagues - under your contract - for as long as it takes to achieve the results you require.


Free ideas: 

This website gives you the opportunity to discover a world of free information on organisational improvement – from business advice …seeing the way… – and from training …showing the way…
We are quickly building-up a valuable reference resource of bright ideas and free ideas collected mainly from the practical experience of people like you who have succeeded in the real world delivering organisational success. Go to free ideas
Visit us regularly to discover a world of new ideas – without obligation – ideas on marketing, management development, and on training.

If you want to discover how we can start to make a positive difference to your organisation, contact us.