How to Deliver Effective Direct Marketing Direct marketing ‘happens’ when a client company (the provider of a product or service) decides to set up a direct relationship with the purchaser of its product or service. So, how do you do it effectively? Is it through the mail, over the phone, or e-commerce? How do you manage that relationship? This workshop will get you thinking differently about your direct marketing and show you where to start to reach the results you have in mind.
Who will benefit • Anyone tasked with the responsibility of making direct marketing effective for their organisation. • All those wishing to explore making the most cost effective use of this highly effective set of techniques.
Why you should attend This course will make you better at your job, tell you how to stop worrying about work, show you how to sell effectively, and earn you more money.
What the programme will cover • We will start by clarifying what we mean by direct marketing. • We will lay the foundations of discovering how we can leverage ‘permission’ from our customers to get closer to them. • The process of turning strangers to committed customers will be explored. • How to write first class sales copy that will convert strangers to committed customers • Measuring results of direct marketing • Customer Relationship Management in 2003
The training method In the familiar surroundings of your offices you will discover things you never realized about direct marketing and how to make it effective. We will take a look at the various types of direct marketing and how to ensure they are effective. From a study of how people consume the media, we will learn about the craft of making great communications that brings people together. But there is more. We will also look at salesmanship in print. This will guide your hand in writing good sales copy whether that’s for direct mail, a brochure, or for your next press release.
Workshop Duration If we address your immediate campaigns – a full day or three and a half fascinating hours for the fundamental introduction. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in house programme with your people, it can be adjusted to accommodate your needs.