Fundamentals of Marketing
Marketing is part science and part art…John Wilmshurst
Current thinking suggests that marketing is too important to leave to the marketers so this two-day workshop aims to bring all business people up to date. The first day deals with the science of marketing and takes away the mystery surrounding the marketers’ tool kit. The second day explores how to make effective marketing work and selects popular marketing techniques to suit the audience.

Who will benefit
• Anyone who ever wondered what marketing was all about.
• All those who think they know what it is about but would appreciate a refresher.

Why you should attend
If you always do what you always did you will always get what you always got! Or so the saying goes… unfortunately, that only holds true in a stable market. With failing economies, extreme market turbulence, and an uncertain future, complacency will be the downfall of many. This workshop will help you stop worrying, get a grip on the future, and understand what you need to do to secure a larger share of the cake!

What the programme will cover
• The science of marketing
• Do we really know what marketing is?
• What is going out there and how do we find out?
• How do we devise a competitive strategy?
• How can we write and implement a successful plan?
• The art of marketing
• Communicating with the market
• Using techniques that bring in more business
• Sharpening tools in the marketers kit bag
• Getting it all to hold together as one voice

Training Methodology 
This workshop will be highly participative and your seminar leader will present, guide and facilitate the learning, using a range of methods including discussions, videos, case studies and exercises. Where appropriate, these will include real issues brought to the workshop by delegates.
The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.

Workshop Duration
While some organisations have benefited from a one-day intensive programme, as a guide this workshop is usually two days. Be prepared to be flexible – we are!

Maximum Group Size
Ideally, no more than 15 people per workshop but since this event is designed as an in house programme with your people, it can be adjusted to accommodate your needs.
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