How to Get the Best from Agencies and other Outside Suppliers So your agency has been appointed and the contract signed yet it is down to you to make the relationship work. And so much is to be gained if the relationship works well. This down-to-earth workshop will improve your understanding both of the principles involved and also of the "nuts and bolts" of how to get the best results from all sorts of outside suppliers.
Who will benefit • Anyone who uses the day-to-day services of advertising agencies, PR consultants, market research companies and other similar organizations as well as printers, studios, and freelance people. In particular it will benefit those who have recently been given this responsibility; those that want to review their skills, or those more senior people for whom it is a minor but important task. Those that want to avoid the pitfalls. • Also those for whom it is a “side issue” (e.g. sales managers or directors) but has become a major irritant because of the problems it causes.
Why you should attend You waste half of your advertising budget – but which half? This workshop will help you ensure that you are getting the best value from all outside suppliers, bring them on your side, and make the most effective use of your promotional budgets.
What the programme will cover Will cover the following topics, but there will also be ample time for discussion of delegates' own particular concerns: • When to use outside as opposed to in-house facilities • The range of help available and how to choose what is appropriate to your situation • How to write a brief for Market Research • How agencies and other suppliers operate, how they think, what they expect • How to brief them and monitor their performance • How to set and maintain budgets: Making sure you get what you asked for and not something else and ways to ensure that your company's money is well spent. • What can go wrong and how to prevent it.
Workshop Duration Usually one day as a guide. However, some organisations have benefited from an intense half-day focused programme – usually to address a particular concern. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in house programme with your people, it can be adjusted to accommodate your needs.