Getting Good Market Research This workshop is designed to show you how to get good market research and to source information from both close at hand as well as commission research that tells you want you need to know.
Who will benefit • Those that have had a poor experience of market research not coming up with the goods. • Those that want to avoid the pitfalls.
Why you should attend All business is conducted under conditions of risk and uncertainty – particularly about the future. Obviously, the future cannot be totally known, the uncertainty cannot be completely removed, or the risks precisely calculated. However, it is asking for trouble not to use whatever information is available. Many facts can be known and unnecessary risk can thus be avoided… Wilmshurst, J. & Mackay, A. The Fundamentals & Practice of Marketing, 4th Ed. (Butterworth Heinemann). 2002 Need we say more!
What the programme will cover • Commissioning & Evaluating Market Research Findings • What is Market Research and do I need it? • How do I spot a sound Research Approach? • How much should it cost? • What should I be wary of? • How to ‘go it alone’.
Training Methodology This workshop will be highly participative and your seminar leader will present, guide and facilitate the learning, using a range of methods including discussions, case studies and exercises. Where appropriate, these will include real issues brought to the workshop by delegates. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Workshop Duration Usually one half day as a guide although some organisations have benefited from a full day programme – the aim being to give a practical guide to structure and design of questionnaires. Be prepared to be flexible – we are!
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in house programme with your people, it can be adjusted to accommodate your needs.