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Marketing and Creative Sectors


John Wilmshurst had over thirty years experience in marketing and advertising before we acquired his expertise in 1994. Since then we have trained hundreds of members of the Incorporated Society of British Advertisers in the whole gamut of strategic and tactical marketing and advertising practices.

We regularly contribute to the Chartered Institute of Marketing regional branches CPD programmes guiding members on better practice.

Those working in the marketing and creative industry will value a number of our "better books".  Indeed, if you have a marketing qualification or studied with 'CAM' you have probably had some on your recommended reading list.

A growing number of small businesses have benefited from our expertise in creating a well functioning, easy to maintain website that works for them and their clients.  Website design is so important, but we take away the mystery and make a bespoke website accessible and affordable for all sizes of business.

While providing a marketing resource for many organisations in all other sectors, clients have used us to help form a liaison between their organisation and its creative partners. Many firms engage us as, or to complement, their marketing department – as ‘contract colleagues’ to:
  • Form a strategic think-tank to guide business development
  • Help plan and implement better marketing programmes
  • Brief their creative team: agencies and freelancers – and act as a liaison 
  • Write better copy – from brochures, advertising, to web-pages
  • Manage direct marketing – mail and e-marketing
  • Project manage exhibitions from design to staffing on the day to following-up contacts
  • Develop individual networking skills
  • Realign their sales strategy and guide their sales team
  • Review sales promotion within the marketing mix
  • Build relationships with the media and spear-head press and public relations
  • Complement their tendering process
  • Advise on their social media strategy and tactics

To get your marketing budgets to go further: Contact us
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DAW Ltd
(formerly Duncan Alexander & Wilmshurst)
Tel:  +44 (0) 1295 76 86 06
advice@daw.co.uk
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