John Wilmshurst had over thirty years experience in marketing and advertising before we acquired his expertise in 1994. Since then we have trained hundreds of members of the Incorporated Society of British Advertisers in the whole gamut of strategic and tactical marketing and advertising practices.
We regularly contribute to the Chartered Institute of Marketing regional branches CPD programmes guiding members on better practice.
Those working in the marketing and creative industry will value a number of our "better books". Indeed, if you have a marketing qualification or studied with 'CAM' you have probably had some on your recommended reading list.
While providing a marketing resource for many organisations in all other sectors, clients have used us to help form a liaison between their organisation and its creative partners. Many firms engage us as, or to complement, their marketing department – as ‘contract colleagues’ to:
Form a strategic think-tank to guide business development
Help plan and implement better marketing programmes
Brief their creative team: agencies and freelancers – and act as a liaison
Write better copy – from brochures, advertising, to web-pages
Manage direct marketing – mail and e-marketing
Project manage exhibitions from design to staffing on the day to following-up contacts
Develop individual networking skills
Realign their sales strategy and guide their sales team
Review sales promotion within the marketing mix
Build relationships with the media and spear-head press and public relations
Complement their tendering process
Advise on their social media strategy and tactics
To get your marketing budgets to go further: Contact us
DAW Ltd (formerly Duncan Alexander & Wilmshurst) firstname.lastname@example.org