Our Managing Director, Adrian “Mac” Mackay, gained early experience in Pharmaceutical marketing with Beecham and Cow & Gate, Hospital Products Division and he has worked in London and Home Counties health care advertising agencies. He was a Marketing Manager within the Rhône Poulenc Group (Pharmaceuticals, Veterinary Biologicals) and was responsible for introducing many successful new products and quality initiatives before working as a Marketing Consultant.
An Honours graduate from Leeds University, Physiology and Nutrition, (1977) he holds a Diploma of the Chartered Institute of Marketing (1983) and was one of the first in the UK to achieve a Master’s Degree (MBA) in Strategic Marketing from Hull Business School (1994). He was awarded a Postgraduate Certificate in Management from The University of Northampton (2006). Experience to date includes: |
Working as part of the DAW team, Jan has had a wide and recent experience of market research being involved in managing and conducting focus groups, telephone and face-to-face interviews, as well as the development, distribution, and evaluation of questionnaires to audiences of many thousands. She has project managed many assignments and conducted interviews with veterinary surgeons (various), General Practitioners (care of elderly, nephritis), Hospital Pharmacists (oncology – various, devices, aseptic manufacture, injectable paracetamol) and Consultants (alphacalcidol), and health care professionals (chemical terminations). Project managed a multi-centre study into TNF alpha Biosimilars used in Rheumatology in Spain and Germany. |
DAW Ltd
(formerly Duncan Alexander & Wilmshurst) Tel: +44 (0) 1295 76 86 06 advice@daw.co.uk |