Pharmaceuticals and Health Care

Managing Director - Adrian 'Mac' Mackay

Our Managing Director, Adrian “Mac” Mackay, gained early experience in Pharmaceutical marketing with Beecham and Cow & Gate, Hospital Products Division and he has worked in London and Home Counties health care advertising agencies. He was a Marketing Manager within the Rhône Poulenc Group (Pharmaceuticals, Veterinary Biologicals) and was responsible for introducing many successful new products and quality initiatives before working as a Marketing Consultant.

An Honours graduate from Leeds University, Physiology and Nutrition, (1977) he holds a Diploma of the Chartered Institute of Marketing (1983) and was one of the first in the UK to achieve a Master’s Degree (MBA) in Strategic Marketing from Hull Business School (1994). He was awarded a Postgraduate Certificate in Management from The University of Northampton (2006). Experience to date includes:

  • Programme Management - most experienced people have managed a project or two but when it comes to managing several in a portfolio the dynamics change and new skills are required.  Mac has taken a fresh look at the problem and has provided teams with the skills and ideas to make an immediate impact.
  • Rheumatology TNF alpha - researched the opportunity for biosimilars in Spain and Germany focusing on the payer demands and clinicians' needs.
  • Oncology Pharmaceuticals – functioned as an interim product manager on new pharmacy systems and has undertaken market research studies looking at UK business strategy and new product development. Researched devices and ran interviews, focus groups, and many quantitative studies.
  • Marketing Management – worked as marketing advisor to many pharmaceutical companies including Cardinal / Martindale, Mayne, Rosemont, Sun Pharma, TEVA Hospitals
  • Innovation Management – project led the development of innovations for a leading pharmaceutical manufacturer looking at developing both marketing and business process improvements.
  • Novo Nordisk – lead advisor on a marketing development programme for the European Marketing Team
  • Worked as marketing consultant to MedCell, a new stem-cell start-up business developing regenerative medicine and biotechnology initiatives.
  • Johnson & Johnson – Wound Technology, contracted by the Research Director, the task was to undertake a marketing initiative. The project developed to a consultancy programme involving European marketing management to help them audit the market more comprehensively looking at key drivers of market decision-makers.
  • Serono Pharmaceuticals – Marketing Assistant. Working with a team of people, the project involved complimenting the marketing department reviewing the Growth Hormone market. The work included desk research and field studies with Consultants, Nursing and Health Visitor staff.
  • AEA Technologies – Health Physics Services: dealing with an organisation that was technically beyond the competition. The project initiated a strategic revision focusing on assessment of and meeting market needs.



Research Director - Jan Mackay



Working as part of the DAW team, Jan has had a wide and recent experience of market research being involved in managing and conducting focus groups, telephone and face-to-face interviews, as well as the development, distribution, and evaluation of questionnaires to audiences of many thousands. She has project managed many assignments and conducted interviews with veterinary surgeons (various), General Practitioners (care of elderly, nephritis), Hospital Pharmacists (oncology – various, devices, aseptic manufacture, injectable paracetamol) and Consultants (alphacalcidol), and health care professionals (chemical terminations). Project managed a multi-centre study into TNF alpha Biosimilars used in Rheumatology in Spain and Germany.

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