Practical Public Relations Public relations should be a cost effective way of communicating with all the people your company wants to influence. Key decisions include the division of responsibilities between in-house and consultancy, the brief for the agency, and an understanding of the costs involved. The internal relationship between PR, marketing, advertising, personnel and sales need to be defined.
Who will benefit • Those new to PR departments or, as often happens, plunged into full responsibility for a branch of PR that is new to them. It will also aid people in other departments who are involved in a PR function as well as their other responsibilities. PR is a growing part of effective communication and those responsible for promotional budgets will gain a guide on how to evaluate PR against the aims and achievements. • Those managers who wish to update or re-think their PR structure or policy.
Why you should attend You will gain a view on how to work with the media as well as have an insight into the management of special events including sponsorship and exhibitions. There will be opportunity to discuss your own issues and work on a case study to provide further real life experience. This workshop will help you ensure that you are using the technique in the best way, avoiding the pitfalls, and making the most effective use of your budgets.
What the programme will cover Will cover the following subjects, but there will be time for delegates to discuss their own particular topics: • How to brief your staff and your agency • Costs of PR and how an agency charges • How to write press releases and build professional press packs • What is News and how we get it placed • Getting the best out of VNR's (Video News Releases) • How to stop wasting money on ‘Special Events’
The training method The workshop leader provides technical input using case study material to illustrate the subject and encourages the audience to consider the practical application of the techniques in their organization. The day includes syndicate work to enable delegates to practice disciplines that have been put before them.
Workshop Duration Usually one day as a guide. However, some organisations have benefited from an intense half-day focused programme – usually to address a particular concern. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in house programme with your people, it can be adjusted to accommodate your needs.