What others have said about the book: "In order to get the best out of people in organisations, managers need to address the fundamental principles of people management: those of motivation, ability and confidence building. This book succeeds in bringing together clarity and understanding of these three main areas in one readable text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational performance through their people. The material is expertly underpinned with just enough theory to establish a rationale for practice.
While a highly practical text, the aim is to meet many of the learning outcome requirements of the Certificate in Management and Diploma in Management people management of the CMI and CIPD
• a realistic approach to helping today's manager make a difference
• practical and comprehensive resource for today's busy manager and professional student alike
• reflects the current trend in private training provision for greater inclusion of mentoring and confidence building in management development training"
What others have said about the book: "The greater part of an HR budget is spent on recruitment so retaining good people is key to a company's success.
This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibility, returning to work, coaching and skills shortages.
The problems of retirement, redundancy and dismissal are also addressed which is an integral part of HR but not included in many texts.
It provides the student and the professional with one place to find all the aspects and consequences of good practice in recruitment and retention. Few texts cover the ‘7 R’s of HR’ so comprehensively.
• An all-embracing Recruitment text that addresses the key issues of Retention, appraisals, coaching and Returning to work.
• Integrates essential material on removing people including Retirement, Redundancy and contract termination.
• Meets the Managements standards set out by the Chartered Management Institute and the CIPD
What others have said about the book: ‘The Practice of Advertising’ addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.
Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.
The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
• Provides an ideal grounding to the principles involved in advertising
• Offers a collation of views from Key Professionals in the field of advertising
• Covers specialist advertising such as recruitment and directory advertising"
What others have said about the book: "The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.
'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field – most particularly the changes wrought by new technology. It now follows a new structure and includes:
• New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing;
• Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment
• A range of new examples – while ten years old it is remarkable that it is still so current!"
What others have said about the book: "‘The Fundamentals of Advertising’ is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. The topics that the authors examine include: The role of the advertising agencies, planning advertising campaigns, setting budgets, the scope of below-the-line promotion, how advertising materials are created and produced, the issue of control in advertising, and international advertising. Fully revised and updated, this second edition is endorsed by ISBA and is one of the key texts in the area from a widely known author team."
What others have said about the book: “Given the practice reception team are the first and last people our clients interact with, it’s amazing that, often, precious few resources are spent on their training. So I was delighted to find a book aimed directly at this group of unsung heroes.
The book takes the reader on a detailed journey through the many facets of client care. The opening chapter provides an in-depth overview of what client service is all about. It moves onto dissect the many ways in which a receptionist can add value to a veterinary business.
In later chapters, old favourites like creating a good first impression and telephone skills are covered. But, for me, the really fascinating stuff was in the chapters on stress management, working under pressure and handling complaints.
It finishes with two practical chapters. The penultimate covers the basics of first aid, while the book is rounded off with a useful update on dispensing regulations.
Throughout, the emphasis is maintained on delivering outstanding client service. The book is written rather like a course text, with case studies and interactive tasks encouraging readers to reflect on their own experiences and think about what they might do in the future. The aim of this is to have an ‘action plan’ for future progress mapped out for the individual by the end of the book…
… I would advise anyone with an interest in the development / survival of their business to include this book in their library. In fact, make it compulsory reading for all client-facing staff and managers.
Just don’t expect your reception team to be miraculously transformed by giving them this book. Chances are they won’t get past the first chapter on their own”.
Veterinary Record January 31st, 2009
What others have said about the book: "A title in the Marketing Series: Professional Development. Very good paperback. More money is spent on promoting a company and its products in below-the-line activities than on traditional advertising through press, poster, television and radio. Yet there are no books to tell marketing and advertising executives or students how to start. The author has drawn together key elements such as the various types of below-the-line activities (from sales promotion, and sales aids to merchandising, exhibition and giveaways) in one book for practitioners and students alike."
Mac Mackay researched much of the material for John and wrote selected chapters.
Want a copy? - contact us or go to