Professional Selling Skills “We are all in sales – and nothing happens in business until a sale is made!” The ability to sell a product, concept or idea is one of the most sought-after skills in business and professional selling skills are not an option but a requirement to bring in business. Whether we are selling ourselves or an old lawnmower, or simply discouraging an aunt’s weekend visit, we are knowingly or unknowingly exercising the techniques of persuasion and salesmanship. On this workshop we breakdown persuasion into a basic framework showing how the persuader can always know which step to take in the ‘presentation’, how to take it, how to test whether it has been achieved, and what to do next to conclude a successful ‘sale’.
Who will benefit • Anyone – anyone that has ever had to ‘sell’ to another. • All those people that are interested in the fascinating psychology of persuasion!
Why you should attend If you think that sales people are born with the ‘gift of the gab’ – then think again! Taken as a whole, persuasion becomes a discipline that can be studied and learned like any other – and this workshop is a good place to start.
What the programme will cover • The framework of the sale • Planning to sell and identifying the customer • Benefit analysis: or what the other party really wants • Case studies / Role plays • Handling objections • Closing the sale and keeping the customer sold
Training Methodology This workshop will be highly participative and your seminar leader will present, guide and facilitate the learning, using a range of methods including discussions, case studies and exercises. Where appropriate, these will include real issues brought to the workshop by delegates. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Workshop Duration This popular programme is a full training day with a break for lunch.
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in-house programme with your people, it can be adjusted to accommodate your needs.