Strategic Marketing Planning Failing to plan is planning to fail… This workshop is designed to take the classic SWOT analysis - which, when properly used, is a very useful analytical tool – and turn it into a powerful strategy development device. This workshop enables participants to see how their assessment of their marketing environment and their organisation interact such that the full range of strategic options is defined AND gives a unique perspective on prioritisation of those strategies.
Who will benefit • The ‘top team’ of the organisation with responsibility to drive their business forward. • All those with a contribution to make in developing their business successfully.
Why you should attend Someone once said, ‘I would like to talk about the future, as that is where I plan to live.’ Now, are you waiting for the future of your organisation to happen or are you going to start shaping it? This workshop is designed to get you thinking about the organisation and forces that impart on it. It is a great refresher but beware, it will shake the dogma that suggests that the success of the past is a blueprint of the future. It is not! You will be expected to contribute to the workshop with plenty of practical examples of issues from your own experience to address on the day. Be prepared!
What the programme will cover • So what is a SWOT? • Definition of your Strengths & Weaknesses • Evaluation of the issues • What is going on out there? • Turn the SWOT on its head • The four generic strategies • Developing your priorities
Training Methodology This workshop will be highly participative and your seminar leader will present, guide and facilitate the learning, using a range of methods including discussions, videos, case studies and exercises. Where appropriate, these will include real issues brought to the workshop by delegates. The workshop is backed-up with a full delegate workbook, visual aids, and case material where appropriate.
Workshop Duration Usually one day as a guide although some organisations have benefited from a two-day programme – sometimes split over a few weeks as issues that arise on the first day may take a few weeks to resolve internally. Be prepared to be flexible – we are!
Maximum Group Size Ideally, no more than 12 people per workshop but since this event is designed as an in house programme with your top team, it can be adjusted to accommodate your needs.